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How Covert Narcissists Use Social Media to Manipulate Others

Identifying covert narcissistic behavior on social platforms

How To Reset Dopamine Levels by Som Dutt From https://embraceinnerchaos.com

Last updated on November 25th, 2024 at 07:56 am

In the age of digital connectivity, social media has become a playground for covert narcissists, offering them an unprecedented platform to weave their manipulative webs. These master manipulators lurk behind carefully curated profiles, ready to exploit unsuspecting users for their own gain. As you scroll through your feed, you might be falling prey to their subtle tactics without even realizing it. This chilling reality begs the question: Are you being manipulated right now?

Covert narcissists are experts at emotional manipulation, and social media provides them with the perfect tools to execute their strategies. From love bombing to gaslighting, these digital predators employ a range of psychological techniques to control and influence others. Their seemingly innocent posts and comments can mask a sinister agenda, leaving you questioning your own perceptions and self-worth.

Discover how covert narcissists use social media to manipulate others by crafting deceptive personas, exploiting emotions, and maintaining control in subtle ways.

1. The Art of Digital Manipulation: Covert Narcissists’ Advanced Strategies

1.1. Exploiting algorithms for increased visibility

Covert narcissists are masters of digital manipulation, and one of their most effective strategies is exploiting social media algorithms to boost their visibility. These individuals understand that engagement is key to appearing frequently in others’ feeds. They carefully craft posts designed to provoke reactions, comments, and shares, knowing that this increased interaction will make them more visible to a wider audience.

For example, a covert narcissist might post a vague, emotionally-charged status update like “I can’t believe this happened again…” This cryptic message is likely to elicit concerned responses and questions, driving up engagement. The narcissist then basks in the attention while maintaining an air of mystery.

1.2. Using privacy settings to control information flow

Privacy settings are another powerful tool in the covert narcissist’s arsenal of mind games. By carefully managing who can see what on their profile, they create an illusion of openness while actually controlling the narrative. They might allow certain posts to be public, presenting a curated image of their life, while keeping more personal content restricted to a select group.

This selective sharing allows the covert narcissist to maintain different personas for different audiences. To the public, they may appear successful and put-together. To closer connections, they might present themselves as more vulnerable, fostering a false sense of intimacy.

How Covert Narcissists Use Social Media to Manipulate Others
-By Som Dutt from https://embraceinnerchaos.com
How Covert Narcissists Use Social Media to Manipulate Others -By Som Dutt from https://embraceinnerchaos.com

1.3. Creating multiple accounts for different audiences

Taking the concept of selective sharing a step further, many covert narcissists create multiple social media accounts. Each account serves a specific purpose and targets a different audience. For instance:

• A professional account showcasing career accomplishments
• A personal account for friends and family
• A anonymous account for venting or seeking sympathy
• A “fake” account for stalking or gathering information

By compartmentalizing their online presence, covert narcissists can more easily maintain their various facades and manipulate different groups simultaneously.

1.4. Triangulation through tagging and mentions

Triangulation is a classic narcissistic tactic, and social media provides new avenues for this manipulation. Covert narcissists might tag multiple people in a post, creating a sense of competition for their attention. They could also mention someone in a comment on another person’s post, stirring up drama or jealousy.

For example, a covert narcissist might comment on a friend’s vacation photo: “Looks amazing! @[ex-partner] and I loved that spot when we went last year.” This seemingly innocent comment can create tension and spark negative emotions in multiple parties.

1.5. Provocation and baiting for emotional responses

Covert narcissists thrive on emotional reactions from others. They often post controversial opinions or inflammatory statements, then sit back and watch the chaos unfold. This provocation serves multiple purposes:

• It garners attention and engagement
• It allows the narcissist to play victim when people react negatively
• It provides an opportunity to showcase their “superior” intellect in debates

By baiting others into emotional responses, covert narcissists maintain control of the conversation and keep the focus on themselves.

2. Digital Gaslighting: A Covert Narcissist’s Playground

2.1. Rewriting history through selective posting and deletion

Social media provides covert narcissists with unprecedented power to reshape reality. By selectively posting, editing, or deleting content, they can craft a narrative that suits their needs. This digital gaslighting can leave victims questioning their own memories and perceptions.

For instance, a covert narcissist might delete all photos and posts related to a former relationship, then claim it was never serious. Or they might edit captions on old posts to change the context, making past events align with their current story.

2.2. Manipulating perceptions through carefully timed updates

Timing is crucial in the covert narcissist’s manipulation strategy. They may post updates strategically to create a specific impression or to emotionally impact certain individuals. For example:

• Posting a happy couple photo right after an ex enters a new relationship
• Sharing a success story just before a family member’s important event
• Updating their relationship status late at night to ensure it’s the first thing someone sees in the morning

These carefully timed posts are designed to elicit specific emotional responses and maintain the narcissist’s control over others’ perceptions.

2.3. Using social proof to validate false narratives

Covert narcissists often leverage the concept of social proof to support their fabricated realities. They might encourage friends to comment on posts with specific narratives, creating a chorus of voices that align with their version of events. This can make it extremely difficult for victims to challenge the narcissist’s claims, as they’re faced with seemingly independent confirmation from multiple sources.

2.4. Denying or altering past online interactions

When confronted about past behavior, covert narcissists may simply deny that certain online interactions ever took place. They might claim that messages were never sent, comments were never made, or that the accuser is misremembering. In some cases, they may go so far as to alter or delete evidence of these interactions, leaving the victim feeling confused and uncertain.

2.5. Using vague or ambiguous posts to create confusion

Ambiguity is a powerful tool in the covert narcissist’s arsenal. By posting vague updates or cryptic messages, they create a sense of mystery that draws people in. These posts might hint at personal struggles or exciting news, prompting others to reach out for more information. The narcissist can then selectively reveal details, controlling the flow of information and manipulating others’ perceptions.

3. The Silent Treatment and Ghosting: Digital Versions

3.1. Sudden withdrawal from online interactions

The silent treatment is a classic narcissistic tactic, and its digital version can be equally devastating. Covert narcissists may suddenly stop engaging online, ceasing to like, comment, or respond to messages. This abrupt withdrawal can leave their victims feeling anxious, confused, and desperate for contact.

The digital silent treatment is particularly effective because of the constant connectivity we’ve come to expect in the age of social media. When someone who was previously always online and responsive suddenly goes dark, it can be deeply unsettling.

3.2. Ignoring messages and comments selectively

Covert narcissists often employ a more subtle form of the digital silent treatment by selectively ignoring certain messages or comments while responding to others. This targeted approach allows them to:

• Punish specific individuals without drawing attention
• Create a hierarchy among their followers or friends
• Maintain plausible deniability (“Oh, I must have missed your comment!”)

This selective engagement keeps victims off-balance, never sure if they’re being intentionally ignored or if the narcissist is simply busy.

How Covert Narcissists Use Social Media to Manipulate Others
-By Som Dutt from https://embraceinnerchaos.com
How Covert Narcissists Use Social Media to Manipulate Others -By Som Dutt from https://embraceinnerchaos.com

3.3. Using “seen” and “read” notifications as manipulation tools

The “seen” or “read” notifications on many messaging platforms provide covert narcissists with a powerful tool for emotional manipulation. They might:

• Read messages without responding, leaving the sender in suspense
• Respond quickly to some messages while leaving others on “read” for days
• Turn off read receipts to create uncertainty about whether their messages have been seen

These tactics play on victims’ insecurities and desire for connection, giving the narcissist a sense of control over the relationship.

4. Covert Narcissists and Online Communities

4.1. Infiltrating support groups for personal gain

Online support groups can be a goldmine for covert narcissists seeking attention and admiration. They may join groups for people dealing with trauma, mental health issues, or relationship problems, posing as fellow sufferers. Once established in the group, they:

• Share exaggerated or fabricated stories of their own struggles
• Offer advice that keeps others dependent on them
• Subtly undermine others’ progress to maintain their position of authority

This infiltration allows them to feed their need for attention while appearing helpful and empathetic.

4.2. Positioning themselves as experts or gurus

Many covert narcissists use online platforms to establish themselves as experts in various fields. They may create blogs, YouTube channels, or social media accounts dedicated to sharing their “wisdom” on topics like relationships, spirituality, or personal development.

By positioning themselves as gurus, they:

• Attract a following of admirers
• Gain a sense of superiority and importance
• Create opportunities for manipulation and control

Their advice often keeps followers dependent on their guidance, ensuring a steady supply of attention and admiration.

How Covert Narcissists Use Social Media to Manipulate Others
-By Som Dutt from https://embraceinnerchaos.com
How Covert Narcissists Use Social Media to Manipulate Others -By Som Dutt from https://embraceinnerchaos.com

4.3. Manipulating group dynamics for attention

In online communities, covert narcissists excel at manipulating group dynamics to keep themselves at the center of attention. They might:

• Start controversial discussions to spark engagement
• Play members against each other to create drama
• Position themselves as mediators in conflicts they’ve instigated

These tactics ensure that the group’s energy remains focused on the narcissist, feeding their need for constant attention.

4.4. Using empathy as a tool for exploitation

Covert narcissists often display a false empathy that allows them to connect with others and gain their trust. In online communities, they may:

• Respond to others’ posts with seemingly heartfelt messages of support
• Share resources or information that appears helpful
• Offer private support to vulnerable members

However, this empathy is ultimately a tool for exploitation. Once they’ve gained someone’s trust, they can more easily manipulate them for their own gain.

5. The Role of Social Media Features in Covert Narcissistic Manipulation

5.1. Stories and temporary posts for creating FOMO

The ephemeral nature of stories and temporary posts on platforms like Instagram and Snapchat provides covert narcissists with a powerful tool for manipulation. By sharing fleeting glimpses of exciting events or exclusive information, they create a sense of FOMO (fear of missing out) among their followers.

This tactic serves multiple purposes:

• It keeps followers constantly checking for updates
• It creates an illusion of an exciting, enviable life
• It allows the narcissist to control the narrative without leaving permanent evidence

Followers are left feeling that they need to stay constantly connected to avoid missing out on important moments or information.

5.2. Direct messaging for isolated manipulation

Direct messaging features allow covert narcissists to engage in more personalized, targeted manipulation. In these private conversations, they can:

• Love bomb new targets with excessive attention and compliments
• Gaslight individuals by denying or rewriting shared experiences
• Triangulate by sharing “confidential” information about others

The privacy of these conversations makes it difficult for victims to seek outside perspectives or validation, increasing their vulnerability to manipulation.

5.3. Likes and reactions as tools for validation and control

The simple act of liking or reacting to posts can be a powerful manipulation tool in the hands of a covert narcissist. They might:

• Withhold likes to punish or control others
• Use a flood of likes to love bomb a new target
• Strategically like posts to create jealousy or competition among followers

These subtle actions can have a significant impact on others’ emotions and behavior, all while allowing the narcissist to maintain a facade of innocence.

5.4. Comments sections as battlegrounds for superiority

Comments sections provide covert narcissists with a public arena to display their perceived superiority. They often engage in:

• Lengthy debates where they can showcase their “intelligence”
• Subtle put-downs disguised as constructive criticism
• Performative acts of kindness or wisdom to gain admiration

By dominating these public discussions, covert narcissists can feed their ego while maintaining an image of knowledgeability and helpfulness.

6. Covert Narcissists as Social Media Influencers

6.1. Building a following based on a false persona

Many covert narcissists find their calling as social media influencers, where they can cultivate a large following based on a carefully crafted persona. This false self often embodies qualities that the narcissist wishes they possessed, such as:

• Effortless success and achievement
• Deep empathy and wisdom
• A perfect lifestyle or relationship

By presenting this idealized version of themselves, covert narcissists can attract admirers and feed their need for constant validation.

6.2. Manipulating audiences through carefully curated content

The content shared by covert narcissist influencers is meticulously curated to maintain their false image and manipulate their audience. They might:

• Share only the most flattering photos and stories
• Create artificial drama to keep followers engaged
• Use editing techniques to present an unrealistic standard of beauty or success

This carefully controlled narrative keeps followers invested in the narcissist’s life while maintaining an illusion of authenticity.

6.3. Exploiting parasocial relationships with followers

Covert narcissists excel at fostering parasocial relationships – one-sided connections where followers feel a deep, personal bond with the influencer. They encourage these relationships by:

• Sharing seemingly intimate details about their life
• Responding to comments in a way that feels personal and genuine
• Creating content that speaks directly to followers’ desires and insecurities

These parasocial relationships provide the narcissist with a constant stream of admiration and attention, all while keeping true intimacy at bay.

6.4. Using sponsorships and collaborations for validation

For covert narcissist influencers, brand partnerships and collaborations serve as public validation of their worth. They often:

• Flaunt their partnerships as proof of their success and desirability
• Use collaborations to align themselves with more established influencers
• Leverage sponsorships to present an image of luxury and exclusivity

These business relationships feed the narcissist’s ego while further cementing their false persona in the eyes of their followers.

6.5. Crafting a carefully curated lifestyle for admiration

The lifestyle presented by covert narcissist influencers is often a complete fabrication, designed to elicit admiration and envy. They might:

• Rent luxury items or locations for photoshoots
• Use clever camera angles to make modest spaces appear grand
• Borrow or fake expensive possessions to create an illusion of wealth

This curated lifestyle serves as a constant source of narcissistic supply, as followers express their awe and desire to emulate the influencer’s seemingly perfect life.

7. The Intersection of Covert Narcissism and Cyberbullying

7.1. Subtle forms of online harassment employed by covert narcissists

Covert narcissists often engage in subtle forms of cyberbullying that can be difficult to identify and address. These may include:

• Passive-aggressive comments disguised as compliments
• Sharing embarrassing photos or information about others
• Constant criticism masked as “helpful advice”

These tactics allow the narcissist to maintain their facade of kindness while still inflicting emotional damage on their targets.

7.2. Mobilizing followers against perceived threats or critics

When faced with criticism or challenges to their authority, covert narcissists may weaponize their followers. They might:

• Share one-sided accounts of conflicts to paint themselves as victims
• Encourage followers to “defend” them against critics
• Use coded language to direct harassment without explicitly calling for it

This mob mentality not only silences critics but also reinforces the narcissist’s sense of power and importance.

7.3. Playing the victim while instigating conflicts

Covert narcissists are masters at playing the victim while simultaneously instigating conflicts. In the digital realm, they might:

• Post vague statuses hinting at mistreatment to provoke sympathy
• Subtly goad others into arguments, then claim they’re being attacked
• Share carefully edited screenshots that paint them in a favorable light

This victim stance allows them to garner sympathy and support while avoiding responsibility for their actions.

8. Covert Narcissists and the Spread of Misinformation

8.1. Exploiting confirmation bias for personal gain

Covert narcissists often exploit people’s tendency to seek out information that confirms their existing beliefs. They might:

• Share articles or memes that align with their followers’ biases
• Present cherry-picked data to support their arguments
• Use emotional appeals to override critical thinking

By feeding into confirmation bias, they strengthen their influence over their followers and maintain their position of authority.

How Covert Narcissists Use Social Media to Manipulate Others
-By Som Dutt from https://embraceinnerchaos.com
How Covert Narcissists Use Social Media to Manipulate Others -By Som Dutt from https://embraceinnerchaos.com

8.2. Using emotional manipulation to promote false narratives

Emotional manipulation is a key tool in the covert narcissist’s arsenal when spreading misinformation. They may:

• Use fear-mongering tactics to make their claims seem urgent
• Appeal to people’s desire for simple solutions to complex problems
• Employ guilt or shame to discourage questioning of their statements

These emotional appeals can override logical thinking, making followers more susceptible to false information.

8.3. Positioning themselves as exclusive sources of truth

Many covert narcissists present themselves as insider or whistleblower figures, claiming access to exclusive information. This might involve:

• Hinting at secret knowledge they can’t fully disclose
• Claiming to have insider connections in various industries
• Presenting themselves as brave truth-tellers in a world of lies

By positioning themselves as unique sources of truth, they create dependency in their followers and insulate themselves from fact-checking or criticism.

9. Technological Tools Enabling Covert Narcissistic Behavior

9.1. Fake accounts and sock puppets

Covert narcissists often create multiple fake accounts, known as sock puppets, to:

• Provide artificial support for their own posts and comments
• Attack critics while maintaining plausible deniability
• Gather information about others without revealing their identity

These fake accounts allow the narcissist to manipulate conversations and perceptions without risking their primary online persona.

9.2. Photo and video editing apps for image manipulation

Advanced editing apps provide covert narcissists with powerful tools to manipulate their online image. They might use these apps to:

• Enhance their physical appearance in photos
• Edit backgrounds to suggest exotic locations or luxury lifestyles
• Create fake “candid” moments that appear spontaneous and authentic

This digital manipulation allows them to present an idealized version of themselves and their life, feeding their grandiose self-image.

9.3. Analytics and insights for targeted manipulation

Many social media platforms offer detailed analytics and insights, which covert narcissists can exploit for more effective manipulation. They might use this data to:

• Identify the most vulnerable times to post for maximum engagement
• Target specific demographic groups with tailored content
• Refine their manipulation tactics based on what generates the most response

By leveraging these tools, covert narcissists can fine-tune their online presence for maximum impact and control.

About the Author :

Som Dutt, Top writer in Philosophy & Psychology on Medium.com. I make people Think, Relate, Feel & Move. Let's Embrace Inner Chaos and Appreciate Deep, Novel & Heavy Thoughts.

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