In recent years, a curious phenomenon has emerged in the realm of philanthropy and social activism. What was once a selfless act of giving has transformed into a spectacle of self-promotion and ego-boosting. This shift has given rise to a concept known as “altruistic narcissism,” where charitable actions are increasingly driven by a desire for personal recognition and validation.
According to a study by the University of Sussex, social media posts about charitable acts receive 63% more engagement
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