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The Narcissism Epidemic: The Dark Side of Internet Fame: From Influence to Ego Part 16

From Likes to Lies: Exposing the Narcissistic Trap of Internet Fame

Understanding Eating Disorders: Types, Signs, And Treatment by Som Dutt From https://embraceinnerchaos.com

Last updated on December 18th, 2024 at 05:05 am

In today’s digital age, social media has become a breeding ground for narcissistic tendencies. At the forefront of this trend are social media influencers, who have risen to prominence as key players in shaping public opinion, consumer behavior, and cultural norms. While influencers can inspire and connect with their audiences in positive ways, there’s a growing concern about the role they play in promoting narcissistic traits and behaviors.

The journey from everyday social media user to internet celebrity often comes with a hefty price tag – one that’s paid in the currency of mental health and authentic human connection. As followers grow and engagement rises, many influencers find themselves trapped in a cycle of constant self-promotion and validation-seeking behavior.

Uncover the dark side of internet fame and its ties to the narcissism epidemic, exploring how the quest for influence fosters digital-age egos.

The Narcissism Epidemic: The Dark Side of Internet Fame: From Influence to Ego Part 16
-By Som Dutt from https://embraceinnerchaos.com
The Narcissism Epidemic: The Dark Side of Internet Fame: From Influence to Ego Part 16
-By Som Dutt from https://embraceinnerchaos.com

The Narcissistic Pull of Fame

Studies have shown a strong correlation between narcissism and the desire for fame. A 2016 study published in the journal “Cyberpsychology, Behavior, and Social Networking” found that individuals with higher levels of narcissism were more likely to seek fame through social media platforms.

This desire for recognition and admiration can quickly spiral into an unhealthy obsession with one’s online persona.

The Feedback Loop of Likes and Validation

Social media platforms are designed to be addictive, using sophisticated algorithms to keep users engaged. For influencers, this engagement translates directly into their livelihood. A 2019 report by Influencer Marketing Hub revealed that the industry was worth an estimated $6.5 billion, with projections suggesting it could reach $13.8 billion by 2021.

This financial incentive creates a powerful motivation for influencers to constantly seek likes, comments, and shares.

The constant stream of validation can lead to what psychologists call “intermittent reinforcement,” a psychological phenomenon that creates a powerful addiction to the unpredictable rewards of social media engagement.

This can fuel narcissistic tendencies, as influencers become increasingly focused on maintaining their online image at the expense of genuine relationships and personal growth.

The Pressure to Perform Perfection

The curated nature of social media profiles often leads to a distorted view of reality. Influencers feel immense pressure to present a perfect life, which can lead to feelings of inadequacy and imposter syndrome.

A 2017 survey by the Royal Society for Public Health found that Instagram, a platform heavily used by influencers, was the worst social media network for young people’s mental health and wellbeing, associated with high levels of anxiety, depression, and FOMO (fear of missing out).

This pressure to maintain a flawless image can exacerbate narcissistic traits, as influencers become hyper-focused on their appearance, achievements, and public perception. The line between their authentic selves and their online personas becomes increasingly blurred, leading to a fragmented sense of identity.

The Rise of the Influencer Culture

The influencer phenomenon didn’t happen overnight. It’s the result of a perfect storm of technological advancements, shifting consumer behaviors, and cultural changes. Let’s delve into the evolution of social media influencers and examine the allure of the influencer lifestyle.

Evolution of Social Media Influencers

  1. The Blogging Era (Late 1990s – Early 2000s): The roots of influencer marketing can be traced back to the early days of blogging. Personal websites and online journals allowed individuals to share their thoughts, experiences, and recommendations with a growing online audience. While not yet called “influencers,” these early adopters laid the groundwork for what was to come.
  2. The YouTube Revolution (Mid-2000s): The launch of YouTube in 2005 marked a significant shift in content creation. Suddenly, anyone with a camera could become a video star. Early YouTubers like Jenna Marbles and PewDiePie amassed millions of followers, paving the way for video-based influencer marketing.
  3. The Instagram Effect (2010 onwards): Instagram’s launch in 2010 revolutionized the influencer landscape. The platform’s focus on visual content and its user-friendly interface made it the perfect breeding ground for aspiring influencers. By 2018, Instagram had over 1 billion monthly active users, with countless influencers building their brands on the platform.
  4. The Rise of Micro-Influencers (2015 onwards): As the influencer market became saturated, brands began to recognize the value of micro-influencers – those with smaller, but highly engaged followings. This shift democratized influence, allowing more people to participate in the influencer economy.
  5. The TikTok Takeover (2018 onwards): TikTok’s explosive growth has ushered in a new era of influencer marketing, focused on short-form, highly engaging video content. The platform’s algorithm allows for rapid virality, creating overnight sensations and further fueling the allure of influencer fame.

The Allure of the Influencer Lifestyle

The influencer lifestyle holds an undeniable appeal for many, particularly younger generations. A 2019 survey by Morning Consult found that 86% of young Americans were willing to try influencing as a career path. But what makes this lifestyle so attractive?

  1. Financial Opportunities: Top influencers can earn substantial incomes. A 2020 report by Hopper HQ revealed that celebrities like Kylie Jenner could earn up to $1.2 million per sponsored Instagram post. While these figures are extreme, even micro-influencers can make a living through brand partnerships, sponsored content, and merchandise sales.
  2. Perceived Freedom and Flexibility: The influencer lifestyle is often portrayed as one of freedom – working from exotic locations, setting one’s own schedule, and being one’s own boss. This image is particularly appealing to millennials and Gen Z, who value work-life balance and autonomy.
  3. Fame and Recognition: The desire for fame is a powerful motivator. Influencers often enjoy a level of celebrity status, receiving attention and adoration from their followers. This constant validation can be intoxicating, feeding into narcissistic tendencies.
  4. Access to Exclusive Experiences: Many influencers receive invitations to exclusive events, free products, and luxury experiences in exchange for promotion. This glimpse into a seemingly glamorous lifestyle fuels the aspirational nature of influencer content.
  5. Creative Expression: For many, influencing offers a platform for creative expression and the opportunity to build a personal brand. This aspect can be particularly appealing to those with narcissistic traits, as it allows for constant self-promotion and image cultivation.
The Narcissism Epidemic: The Dark Side of Internet Fame: From Influence to Ego Part 16
-By Som Dutt from https://embraceinnerchaos.com
The Narcissism Epidemic: The Dark Side of Internet Fame: From Influence to Ego Part 16
-By Som Dutt from https://embraceinnerchaos.com

Impact on Societal Values and Aspirations

The rise of influencer culture has had a profound impact on societal values and aspirations, particularly among younger generations.

  1. Shift in Career Aspirations: A 2019 study by Harris Poll and Lego found that children in the US and UK were three times more likely to aspire to be YouTubers or vloggers than astronauts. This shift reflects the growing prominence of digital careers and the allure of internet fame.
  2. Changing Definitions of Success: Traditional markers of success are being redefined. Followers, likes, and engagement rates have become new measures of status and achievement, potentially fueling narcissistic tendencies as individuals seek validation through these metrics.
  3. The Commodification of Daily Life: Influencer culture has led to the commodification of everyday experiences. From morning routines to personal relationships, every aspect of life becomes potential content, blurring the lines between authentic living and performative behavior.
  4. Impact on Body Image and Self-Esteem: The carefully curated images presented by influencers can have detrimental effects on followers’ self-esteem and body image. A 2017 study published in the Journal of Youth and Adolescence found a significant association between social media use and body image concerns among young women.
  5. The Rise of “Hustle Culture”: Influencer narratives often promote a “hustle” mentality, emphasizing constant productivity and self-improvement. While this can be motivating, it can also lead to burnout and contribute to feelings of inadequacy when individuals can’t meet these unrealistic standards.
  6. Erosion of Privacy: The influencer lifestyle normalizes the sharing of personal information and experiences online. This can lead to a societal devaluation of privacy and an expectation of constant connectivity and accessibility.
  7. Shift in Consumption Patterns: Influencer marketing has revolutionized how products are promoted and consumed. A 2019 survey by Rakuten Marketing found that 80% of consumers had made a purchase after seeing it recommended by an influencer. This shift in consumer behavior can fuel materialistic values and the pursuit of status through purchases.

The impact of narcissistic influencers on mental health is a growing concern that deserves further study and attention. As we continue to grapple with the effects of social media on our psyche and society, it’s important to approach these platforms with awareness and intentionality, recognizing both their potential benefits and their pitfalls.

Thank You For Reading. Did this first part pique your interest? There’s so much more to explore! We’ve only scratched the surface of how narcissism is impacting our world.

Continue your journey through all 26 parts of this series to gain a comprehensive understanding on the bigger picture.

Each part builds on the last, providing you with a nuanced and thorough exploration of this complex issue. Don’t miss out on the full picture.

Ready For More? Click Here To Read Other Parts!

The Narcissism Epidemic: How Self-Obsession Is Reshaping Society Part 1

The Narcissism Epidemic: Why Younger Generations More Narcissistic? Part 2

The Narcissism Epidemic: How Technology Is Fueling the Flames of Narcissism Part 3

The Narcissism Epidemic: Navigating Narcissism at Workplace Part 4

The Narcissism Epidemic: The Impact of Narcissistic Leadership on Company Culture Part 5

The Narcissism Epidemic: Fame, Fandom, and Celebrity Culture Part 6

The Narcissism Epidemic: How Media Cultivates Celebrity Worship Part 7

The Narcissism Epidemic: The Impact of Celebrity Narcissism on Society Part 8

The Narcissism Epidemic: How Social Media Feeds Your Inner Narcissist Part 9

The Narcissism Epidemic: Social Media and Self-Obsession Part 10

The Narcissism Epidemic: The Dark Side of Social Media Validation Part 11

The Narcissism Epidemic: When Parents’ Self-Absorption Affects Their Children Part 12

The Narcissism Epidemic: The Effects of Narcissistic Parenting on Children Part 13

The Narcissism Epidemic in Leadership: Brilliance or Tyranny? Uncover the Paradox Part 14

The Narcissism Epidemic: The Dark Side of Narcissistic Leadership Part 15

The Narcissism Epidemic: The Dark Side of Internet Fame: From Influence to Ego Part 16

The Narcissism Epidemic: The Role of Social Media Influencers in Promoting Narcissism Part 17

The Narcissism Epidemic: The Influencer-Narcissism Connection Exposed Part 18

The Narcissism Epidemic: How Does Narcissism Fuel (or Hinder) Artistic Genius? Part 19

The Narcissism Epidemic: The Impact of Narcissism on Artistic Process Part 20

The Narcissism Epidemic: When Artist Egos Overshadow Their Work Part 21

The Narcissism Epidemic: The Dark Side of Charismatic Politicians Part 22

The Narcissism Epidemic in Politics: When Ego Drives Policy Part 23

The Narcissism Epidemic: The Impact of Narcissistic Leadership on Governance Part 24

The Narcissism Epidemic of Economics: Consumerism and Self-Image Part 25

The Narcissism Epidemic: The Impact of Narcissism on Individuals and Society Part 26




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Frequently Asked Questions

How Does Internet Fame Contribute to the Narcissism Epidemic?

Internet fame has become a significant contributor to the narcissism epidemic in recent years. Psychology Today suggests that the constant validation and attention received through social media platforms can reinforce narcissistic tendencies. The ability to curate a perfect online persona and receive instant gratification through likes, comments, and shares can fuel an inflated sense of self-importance.

This digital environment, where self-promotion is not only accepted but often rewarded, creates a breeding ground for narcissistic behaviors. The more followers one gains, the more their ego is stroked, potentially leading to a distorted self-image and an increased focus on maintaining their online celebrity status. As a result, individuals may become increasingly preoccupied with their online presence, often at the expense of real-world relationships and personal growth.

What Are the Psychological Effects of Viral Fame on Influencers?

The psychological effects of viral fame on influencers can be profound and often detrimental. The American Psychological Association reports that sudden internet fame can lead to increased stress, anxiety, and depression. The pressure to maintain a perfect image and constantly produce content that garners attention can be overwhelming.

Influencers may experience a disconnect between their online persona and their real self, leading to identity issues and feelings of inauthenticity. Moreover, the fleeting nature of viral fame can result in a constant fear of becoming irrelevant, pushing influencers to engage in increasingly extreme behaviors to maintain their status. This cycle can exacerbate narcissistic traits and potentially lead to more serious mental health issues, affecting both their personal well-being and their ability to maintain genuine connections with others.

How Does Social Media Validation Affect Self-Esteem and Narcissistic Tendencies?

Social media validation has a complex relationship with self-esteem and narcissistic tendencies. The Journal of Personality published research indicating that individuals who receive frequent positive feedback on social media may experience temporary boosts in self-esteem. However, this external validation can become addictive, leading to a dependency on others’ approval for maintaining self-worth.

This dependency can fuel narcissistic behaviors as individuals strive to present an idealized version of themselves online to garner more likes and followers. The constant comparison to others’ curated lives can also lead to feelings of inadequacy, paradoxically lowering self-esteem while increasing narcissistic behaviors as a defense mechanism. Over time, this cycle can create a distorted sense of self and reality, making it difficult for individuals to find genuine satisfaction and fulfillment outside of their online presence.

What Are the Long-Term Consequences of Internet Fame on Personal Relationships?

The long-term consequences of internet fame on personal relationships can be significant and often negative. The Journal of Social and Personal Relationships has published studies showing that individuals who achieve internet fame may struggle to maintain authentic connections with others. The constant focus on self-promotion and maintaining an online image can lead to a lack of empathy and genuine interest in others’ lives.

Friends and family members may feel neglected or used for content, leading to strained relationships. Additionally, the public nature of an internet celebrity’s life can make it difficult to trust new acquaintances, as there’s always a question of whether people are interested in a genuine connection or simply attracted to the fame. This can result in a sense of isolation and loneliness, despite having a large online following, as the quality of relationships often suffers in pursuit of quantity and visibility.

How Does the Pursuit of Internet Fame Impact Mental Health?

The pursuit of internet fame can have severe implications for mental health. The World Health Organization recognizes the potential negative impact of social media and internet use on mental well-being. The constant pressure to perform and maintain a certain image online can lead to chronic stress, anxiety, and depression.

The fear of missing out (FOMO) and the need to always be “on” can result in burnout and exhaustion. Moreover, the public scrutiny and potential for online harassment that comes with internet fame can exacerbate existing mental health issues or trigger new ones. The blurring of lines between one’s online persona and real self can also lead to identity crises and feelings of depersonalization, further complicating an individual’s mental health landscape.

What Role Does Narcissistic Personality Disorder Play in the Rise of Influencer Culture?

Narcissistic Personality Disorder (NPD) plays a significant role in the rise of influencer culture, often acting as both a catalyst and a consequence. The American Psychiatric Association defines NPD as a pattern of grandiosity, need for admiration, and lack of empathy. These traits align closely with the behaviors often rewarded in influencer culture, such as self-promotion, seeking constant attention, and presenting an idealized self-image.

Individuals with narcissistic tendencies may be drawn to influencer roles as they provide a platform for constant validation and admiration. Conversely, the influencer lifestyle, with its focus on self-promotion and external validation, may exacerbate narcissistic traits in individuals who were previously less prone to such behaviors. This creates a feedback loop where the culture itself fosters and reinforces narcissistic tendencies, potentially leading to a broader societal shift towards narcissistic values and behaviors.

How Does Internet Fame Affect the Development of Authentic Self-Identity?

Internet fame can significantly impact the development of authentic self-identity, often leading to a fragmented sense of self. The Journal of Personality and Social Psychology has published research suggesting that the pressure to maintain a certain online persona can lead to a disconnect between one’s true self and the image presented to the world. This discrepancy can result in feelings of inauthenticity and confusion about one’s real identity.

The constant curation of one’s online presence may lead to a neglect of personal growth and self-reflection, as the focus shifts to pleasing an audience rather than developing a genuine sense of self. Over time, this can lead to a crisis of identity, where individuals struggle to recognize themselves outside of their online persona. This disconnect can have far-reaching consequences for personal relationships, career choices, and overall life satisfaction, as individuals may find it increasingly difficult to make decisions and form connections based on their authentic selves rather than their curated online image.

What Are the Societal Implications of the Narcissism Epidemic Fueled by Internet Fame?

The societal implications of the narcissism epidemic fueled by internet fame are far-reaching and concerning. The Narcissism Epidemic by Jean M. Twenge and W. Keith Campbell explores how increased narcissism affects society as a whole. The rise of self-promotion and the celebration of narcissistic behaviors online can lead to a culture that values appearance over substance and individual success over community well-being.

This shift in values may result in decreased empathy, increased entitlement, and a breakdown of social cohesion. The normalization of narcissistic behaviors through influencer culture can also impact younger generations, potentially leading to unrealistic expectations and a distorted view of success and happiness. As these values permeate various aspects of society, from education to politics, there is a risk of creating a more self-centered and less cooperative social fabric, which could have long-term consequences for social progress and collective problem-solving.

How Does the Pressure to Maintain an Online Persona Contribute to Burnout Among Influencers?

The pressure to maintain an online persona contributes significantly to burnout among influencers. The Journal of Occupational Health Psychology has published studies on work-related stress that can be applied to the influencer lifestyle. The constant need to create content, engage with followers, and present a perfect image can lead to emotional exhaustion and cynicism, key components of burnout.

Influencers often feel the need to be “always on,” blurring the lines between work and personal life. This lack of boundaries, combined with the fear of becoming irrelevant or losing followers, can create a cycle of overwork and stress. The performative nature of maintaining an online persona can also lead to feelings of inauthenticity and emotional labor, further contributing to burnout. As a result, many influencers find themselves struggling to maintain their mental health and work-life balance, often leading to decreased creativity and satisfaction in their chosen career path.

What Strategies Can Be Employed to Combat the Negative Effects of Internet Fame and Narcissism?

Several strategies can be employed to combat the negative effects of internet fame and narcissism. The Greater Good Science Center at UC Berkeley suggests cultivating mindfulness and self-awareness as key tools in maintaining a healthy relationship with social media and fame. Setting clear boundaries between online and offline life, practicing digital detoxes, and engaging in activities that promote genuine self-esteem rather than external validation can help mitigate narcissistic tendencies.

Therapy, particularly cognitive-behavioral therapy, can be beneficial in addressing underlying issues that may contribute to narcissistic behaviors. Education about the potential pitfalls of internet fame and the importance of maintaining authentic relationships can also help individuals navigate the digital landscape more healthily. Additionally, fostering a culture that values empathy, community engagement, and personal growth over individual fame and success can contribute to a more balanced and fulfilling approach to online presence and self-presentation.

How Does the Quest for Viral Fame Impact Creative Expression and Authenticity?

The quest for viral fame can have a profound impact on creative expression and authenticity. The Creativity Research Journal has published studies examining the relationship between creativity and external motivations. The pressure to create content that will go viral can lead to a focus on trends and formulaic approaches rather than genuine artistic expression.

Creators may find themselves compromising their authentic voice or vision in favor of what they believe will garner more likes and shares. This shift can stifle innovation and lead to a homogenization of content across platforms. Additionally, the constant need for validation through viral success can create a fear of experimentation or taking creative risks, potentially limiting the depth and diversity of creative output in the digital space. As a result, the pursuit of viral fame may inadvertently suppress the very creativity and uniqueness that initially attracted audiences to these creators.

What Role Does Social Comparison Play in Exacerbating Narcissistic Behaviors Online?

Social comparison plays a significant role in exacerbating narcissistic behaviors online. The Journal of Social and Clinical Psychology has published research on the effects of social comparison in digital environments. The constant exposure to curated highlights of others’ lives on social media can lead to feelings of inadequacy and a desire to present an equally perfect or superior image.

This cycle of comparison and self-promotion can fuel narcissistic tendencies as individuals strive to outdo each other in terms of perceived success, attractiveness, or lifestyle. The ease of quantifying social status through followers, likes, and engagement metrics further intensifies this comparison, potentially leading to an unhealthy obsession with one’s online image and a disconnection from authentic experiences and relationships. Over time, this constant social comparison can erode self-esteem and contribute to a culture of competitive self-promotion, further entrenching narcissistic behaviors in online spaces.

How Does Internet Fame Affect the Development of Empathy and Compassion?

Internet fame can significantly impact the development of empathy and compassion, often in negative ways. The Journal of Personality and Social Psychology has published studies suggesting that the constant focus on self-promotion and maintaining an online image can lead to a decrease in empathetic responses. The distance created by digital interactions may reduce the ability to recognize and respond to others’ emotional cues.

Additionally, the competitive nature of gaining and maintaining internet fame can foster a mindset that prioritizes personal gain over the well-being of others. This self-centered focus can erode the capacity for genuine compassion and understanding, potentially leading to a more narcissistic and less empathetic society. As individuals become more invested in their online personas and the pursuit of fame, they may find it increasingly difficult to connect with others on a deeper, more compassionate level, both online and in real-life interactions.

What Are the Ethical Implications of Influencer Marketing in the Context of the Narcissism Epidemic?

The ethical implications of influencer marketing in the context of the narcissism epidemic are complex and concerning. The Journal of Business Ethics has explored the ethical considerations of social media marketing. Influencer marketing often blurs the lines between authentic content and paid advertising, potentially misleading followers who trust the influencer’s recommendations.

This can exploit the narcissistic tendencies of both influencers and their audience, as it capitalizes on the desire for status and validation through consumption. The pressure to maintain a certain lifestyle for marketing purposes can also lead influencers to promote unrealistic or unhealthy standards, contributing to societal issues such as body image problems or materialism. Moreover, the focus on personal gain through marketing deals may further erode the capacity for genuine connection and social responsibility, raising questions about the long-term impact of influencer culture on societal values and consumer behavior.

How Does the Narcissism Epidemic Affect Political Discourse and Civic Engagement Online?

The narcissism epidemic significantly affects political discourse and civic engagement online, often in detrimental ways. The Journal of Political Psychology has published research on the impact of social media on political behavior. The rise of narcissistic tendencies online can lead to an emphasis on performative activism rather than substantive engagement with political issues.

Users may be more concerned with how their political statements make them appear rather than the actual impact of their actions. This can result in shallow, polarized debates that prioritize “winning” arguments over finding common ground or understanding complex issues. The echo chamber effect of social media algorithms can further exacerbate these tendencies, leading to increased political polarization and a decrease in empathy for those with differing views. Consequently, the quality of political discourse and the effectiveness of civic engagement may suffer, potentially undermining democratic processes and social cohesion.

What Are the Long-Term Effects of Early Exposure to Internet Fame on Child Influencers?

The long-term effects of early exposure to internet fame on child influencers are a growing concern among psychologists and child development experts. The Journal of Children and Media has published studies examining the impact of social media on young people. Child influencers may face unique challenges in developing a healthy sense of self and identity, as their formative years are spent in the public eye.

The pressure to maintain a certain image and the blurring of lines between work and play can lead to stress, anxiety, and potentially stunted emotional development. There are also concerns about the exploitation of children for financial gain and the potential for online harassment or bullying. Long-term effects may include difficulties in forming authentic relationships, struggles with self-worth independent of online validation, and challenges in transitioning to adulthood away from the spotlight. These issues could have lasting impacts on their personal and professional lives well into adulthood.

How Does the Pursuit of Internet Fame Impact Academic and Professional Development?

The pursuit of internet fame can have significant impacts on academic and professional development, often creating challenges in balancing online activities with real-world responsibilities. The Journal of Educational Psychology has published research on the effects of social media use on academic performance. The time and energy devoted to cultivating an online presence can detract from studying, skill development, and career planning.

Some individuals may prioritize building their social media following over traditional education or career paths, potentially limiting their long-term professional options. However, for some, internet fame can open up new career opportunities in digital marketing, content creation, or entrepreneurship. The key challenge lies in navigating these opportunities while still developing a diverse skill set and maintaining a balanced approach to personal and professional growth. This balancing act can be particularly difficult for young adults who are still in the process of forming their professional identities and career goals.

What Role Does Fear of Missing Out (FOMO) Play in Driving Narcissistic Behaviors Online?

Fear of Missing Out (FOMO) plays a significant role in driving narcissistic behaviors online, often fueling a cycle of constant engagement and self-promotion. The Cyberpsychology, Behavior, and Social Networking journal has published studies on the psychological impacts of FOMO in digital environments. The fear of being left out or overlooked can drive individuals to constantly share updates about their lives, even if those updates are exaggerated or inauthentic.

This behavior can reinforce narcissistic tendencies as people strive to present an idealized version of their experiences. FOMO can also lead to increased social media usage, as individuals feel compelled to stay connected and visible at all times. This constant need for validation and fear of irrelevance can exacerbate narcissistic traits and contribute to the overall narciss

About the Author :

Som Dutt, Top writer in Philosophy & Psychology on Medium.com. I make people Think, Relate, Feel & Move. Let's Embrace Inner Chaos and Appreciate Deep, Novel & Heavy Thoughts.

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